Being a networker myself, I can see the difference between the old school of thought employed by traditional MLM's decades ago and Mike Dillard's Magnetic Sponsoring Book. Mike Dillard was a networker for 5 years failing miserably until he decided to go waiting tables just to earn some bucks for his daily subsistence until he discovered this technique from a friend that changed his life completely. I was encountering the same problems that Mike had so I decided to get his Magnetic Sponsoring book to find out for myself if this was really worth it or he's just a bogus out to make some quick bucks. Here's what I found out.
Mike Dillard's Magnetic Sponsoring, a 54 page book is a comprehensive step by step guide to all networkers regardless of which company they belong. We ordinary networkers have this tendency to market our companies and their compensation plan to our prospects who are mostly opportunity seekers who doesn't know a thing about running a business. Who cares? Yes you might be able to sponsor them initially but after a while, they will start dropping out one by one until you are left with only yourself? The cycle goes on until you can no longer bare the frustration and decide to quit networking yourself.
The main emphasis of the book is to establish yourself as an expert so that you naturally attract your prospects. Strategies like giving out free newsletters, audio interviews, and even videos to your mailing list will project an image of you as an internet guru and expert. Is that possible? How do you start establishing yourself as an expert? Easier said than done. Conventional MLM involves the traditional style of calling your "warm market" (relatives, friends and business associates) and "cold calling" or approaching complete strangers. Now in order to shift from the traditional MLM concept to the concepts of this book requires a radical change of approach. You will have to go online and going online requires learning specially if you are not computer savvy. Give yourself a month or two to cope with the learning curves before you can grasp all the things you need to know.
It also requires a minimal of cash outlay for expenses like domain names, web design, web hosting plus others. The biggest expense you might incur is your PPC (Google or Yahoo) advertisement. You cannot do away with this and rely on free ads if you want immediate results. Perhaps you can relish the fruits of your labor in around 3 months if strategies are implemented correctly. Less legwork, savings and the opportunity to earn an income beyond your wildest imagination is the main objective of this book. In no time you should be on the way to establishing yourself as an expert.
I would rate this book 4 out of 5 stars, however, I would like to see more improvements. This book is only a step by step guide on how to attract prospects with little tips on how to market it. In order to get a detailed marketing techniques, you will have to buy his other book "MLM Traffic Formula."
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